Audio is the key to a great video
- Rick Daino
- Apr 4, 2018
- 2 min read
There's no question that using video as part of your business strategy can be very effective however, it's critical to understand that the audio quality attached to these videos should be your number one priority.
I've worked with and for many different companies and I have seen it time and time again, great video quality but sub par audio that ends up being a distraction.
The most common offender here is what I like to call the "tin can echo" effect that happens most often when using a cameras on board microphone. While you might be able to get away with using these for family vacations or capturing that little league or hockey game moment, in business you'll need something more.
Why?
Quite simply, when you up your audio game you eliminate and/or minimize all potential viewer distractions - dog's barking, co-workers talking, doors opening and closing, trade show floor noise, the dreaded echo and more.
Listening to audio should be effortless. You can have the sharpest and highest resolution video but if your audio quality is lacking, your message runs the risk of getting lost.
It's more affordable than you think!
Believe it or not, audio technology has come a long way in the past ten years making it much more affordable to pick up the right mic for the right job at the right price.
For instructional "how to" videos and webinars, I recommend the RODE NT-USB ($169.00) https://amzn.to/2pWztqk
Live videos requiring talent mic'd up should use a wireless lavalier and for that I suggest the RodeLink Wireless Filmmaker System ($399.00) https://amzn.to/2q0auCr
But what if you need a microphone for events or trade show coverage? Maybe you want to go ultra portable and use your iPhone or Android device, what mics can you use then? And how can you make sure that once you have the gear you are using it effectively?
This is where I come in. I'd love to help!
I'll spend the time necessary to understand your needs and provide you with affordable tailored solutions that will delight and exceed expectations.
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